The Future of Loyalty in the Data Era.
Increasingly sophisticated and personalized customer experiences, guided by data-driven decision models and predictive trends. This is how loyalty processes are…
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Highlighting the essentials
The best of the things that matter. At the center of change: analysis, method and experiences on CRM, HubSpot, marketing, sales, AI, data analytics and customer experience.
Best of the things that matter
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AI and Data in Insurance. How AI and the exploitation of data can stimulate growth in the insurance sector
2023 will go down in history as the year in which AI has become a mainstream topic. While on the one hand, the use of artificial intelligence solutions dates ba…
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How Employee Experience (EX) affects Customer Experience (CX)
Employee experience – the set of perceptions that an employee has of the company in their experience working – is a crucial concept for various aspects of busin…
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Purchase Regret in B2B Digital Purchases
At the beginning of this year, Gartner published a study for CSOs, incorporating data and aspects that should not be underestimated in the B2B sales process. Am…
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Assisting Customers: A Hybrid Approach in Customer Service
In a survey conducted by the AI LAB research center at IULM University in 2020, involving a sample of 230 Italian companies across 6 different sectors, there wa…
Latest articles
If the Machine Can't Read You, You Don't Exist
A BCG analysis compared the results of traditional search engines with those of AI-powered answer engines. The overlap is between …
Most Companies Fit AI into the Old Playbook. Those Who Win Rewrite the Rules.
Most companies do with artificial intelligence what a struggling team does at the winter transfer window.
The Emperor Has No Clothes (and AI Is Shouting It)
Remember Andersen's fairy tale "The Emperor's New Clothes"? Two weavers promise the sovereign a magnificent garment, invisible onl…
The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences, guided by data-driven decision models and predictive trends. Thi…
AI and Data in Insurance
How AI and the exploitation of data can stimulate growth in the insurance sector 2023 will go down in history as the year in which…
Business Personas: Strategies and Resources to Understand Tomorrow's Customers
Companies that have implemented Business Personas have recorded conversion rates 10% higher. We have transitioned from the homogen…
How Employee Experience (EX) affects Customer Experience (CX)
Employee experience – the set of perceptions that an employee has of the company in their experience working – is a crucial concep…
Customer experience: is efficiency the enemy of quality?
The attention to customer relationships and personalization within customer experience are concepts as crucial as they are often s…
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What Future Are Italian Banks Looking At?
A focus on technology and the generation of new business models In Italy, which is witnessing a significant reduction in physical …
Purchase Regret in B2B Digital Purchases
A challenge and opportunity for Sales Directors At the beginning of this year, Gartner published a study for CSOs, incorporating d…
Business Automation: Drivers, Achievements, and Solutions
Business Automation (BA) or Business Process Automation (BPA) encompasses all business processes (of varying complexities) compose…
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Assisting Customers: A Hybrid Approach in Customer Service
In a survey conducted by the AI LAB research center at IULM University1 in 2020, involving a sample of 230 Italian companies acros…