Business Automation or Business Process Automation encompasses all business processes (of varying complexities) composed of repeated and repeatable actions that are automated through the interface and collaboration of multiple software programs. One of the fundamental software that contributes to the automation of many business processes is CRM.read >>
At the beginning of this year, Gartner published a study for CSOs, incorporating data and aspects that should not be underestimated in the B2B sales process. Among these, the data highlighting a significant reduction in the intervention of sales agents to finalize a sale stands out—with 72% of purchases completed entirely online and 83% of clients preferring this method to access a product or service.
In a survey conducted by the AI LAB research center at IULM University in 2020, involving a sample of 230 Italian companies across 6 different sectors, there was talk of immaturity in adopting technological solutions for Customer Service. Today, aiming for fast, efficient service that meets customer needs, the business section of the European Commission's portal associates the quality of Customer Care and Customer Experience with a combination of technology and human interaction.