A BCG analysis compared the results of traditional search engines with those of AI-powered answer engines. The overlap is between 8 and 12%. A company can appear at the top of Google and be entirely absent from ChatGPT, Perplexity, or Copilot responses. The figure becomes more significant when you ...
Most companies do with artificial intelligence what a struggling team does at the winter transfer window. They spend heavily, bring in the star player who's supposed to change everything, and expect their league position to improve overnight. When results don't come, the player gets the blame: ...
Remember Andersen's fairy tale "The Emperor's New Clothes"? Two weavers promise the sovereign a magnificent garment, invisible only to fools. The advisors are careful not to say they see nothing. The people applaud. Until a child shouts what everyone knows: the emperor is naked. AI is that child. ...
Increasingly sophisticated and personalized customer experiences, guided by data-driven decision models and predictive trends. This is how loyalty processes are changing with the integration of AI in customer management. Despite the availability of increasingly advanced tools to interpret and ...
How AI and the exploitation of data can stimulate growth in the insurance sector 2023 will go down in history as the year in which AI has become a mainstream topic. While on the one hand, the use of artificial intelligence solutions dates back to the last century, the development of tools with ...
Companies that have implemented Business Personas have recorded conversion rates 10% higher. We have transitioned from the homogeneity of traditional advertising, where TV spots and print inserts dictated the rules, to the "Big Data" era, which has completely redefined our perception of the ...
Employee experience – the set of perceptions that an employee has of the company in their experience working – is a crucial concept for various aspects of business management. While on the one hand, paying attention to how employees experience the company is crucial to keeping them motivated and ...
The attention to customer relationships and personalization within customer experience are concepts as crucial as they are often superficially treated. Today, consumers expect to have the highest quality experiences in their interactions with brands, with most of them desiring tailor-made and ...
A focus on technology and the generation of new business models In Italy, which is witnessing a significant reduction in physical bank branches, and in Europe, already leaning towards the digitalization of banking contexts (Spain and France have digital bank customer rates of 65% and 72%)1, the ...
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