Customer experience: is efficiency the enemy of quality?
The attention to customer relationships and personalization within customer experience are concepts as crucial as they are often s…
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What Future Are Italian Banks Looking At?
A focus on technology and the generation of new business models In Italy, which is witnessing a significant reduction in physical …
Navigating Marketing through Unstable Markets
As the first signs of emergence from the Covid-19 crisis became evident, the early part of 2022 had businesses hoping for the rees…
Who is and what does a Sales Representative do today?
A strong operational capability is a priority for all businesses that have sufficiently planned their business strategies. However…