An assistant, autonomous agents, and an intelligence layer: three levels of native AI across every Hub.
AI runs through every hub, every workflow, and every customer interaction as an intelligence layer built into the platform.
We are at a turning point, driven by the explosion of generative artificial intelligence. Consumer expectations are evolving rapidly and, in this landscape, companies have a tremendous opportunity to leverage AI to strengthen the quality of their connections with customers.
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Emanuele Caronia | CEO of Exelab |
AI runs through every hub, every workflow, and every customer interaction as an intelligence layer built into the platform.
We are at a turning point, driven by the explosion of generative artificial intelligence. Consumer expectations are evolving rapidly and, in this landscape, companies have a tremendous opportunity to leverage AI to strengthen the quality of their connections with customers.
|
Emanuele Caronia | CEO of Exelab |
An AI assistant that knows the organization's real data.
Integrated everywhere in HubSpot: in the CRM, the content editor, inboxes, and dashboards. It helps write emails, create content, analyze data, generate reports, summarize conversations, and suggest next actions. It is a native platform capability that knows the CRM data, the customer context, and the history of interactions, delivering responses and suggestions based on the organization's real data.
Autonomous AI agents that operate inside HubSpot workflows.
Content Agent generates drafts of blog posts, landing pages, and emails based on briefs, tone of voice, and CRM data. Social Agent handles the scheduling and creation of social content. Prospecting Agent identifies and qualifies leads based on defined criteria. Customer Agent responds to customer requests by drawing on the knowledge base. Each agent operates inside HubSpot workflows as a capability that activates within existing automations.
A layer that enriches the CRM with external data and intent signals.
Automatic data enrichment on contacts and companies: industry, size, technologies in use, intent signals. Buyer intent identifies which companies are actively searching for solutions like the client's. Shortlist scoring prioritizes leads with the greatest potential. Intelligence transforms the CRM from a repository of declared data into a proactive system that anticipates opportunities.
Activating Breeze in an enterprise context requires specific expertise.
Breeze features are available to all HubSpot customers, but activating them effectively in an enterprise context requires understanding which agents make sense for the client's specific process, configuring prompts and parameters for useful outputs, integrating Breeze into existing workflows without duplication, governing output quality, and measuring impact. Exelab, as an Elite Solutions Partner, has access to Breeze features before public release, direct architectural support from HubSpot, and the experience of hundreds of enterprise implementations to configure AI where it produces real value.
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