In the strive to reach more results over failed attempts, Marketing Operations need to adjust their efforts constantly, and lead generation is often the first wall to climb. And even the most experienced marketing teams struggle when it’s about finding new ways of reducing costs, saving time and anticipating markets.
In our goal-based configuration of HubSpot CRM, we enable marketing Leaders to access valuable. information about every user interactions from any connected channel, to define how and where the most valuable leads would be for the organization. Marketing campaigns can then be adapted with more coherent content so that future customers will feel truly understood, while having a 121 conversation with the organization.
Large enterprises have gained value from HubSpot software’s flexibility, not only from its capacity to segment and display customer data, but also from the automation of marketing content deployments that can be easily customized and adjusted.
When the lead-base is segmented and there’s no lack of information, Marketing Operations can thrive and surpass their best results, and Managers can focus on creating a real, tailored 121 talk.
In an organization that learns, grows and succeeds, having a shaped panorama of what’s happening is crucial and time-consuming at the same time. We want Leaders to become Customer-Cultured Marketing Chiefs, setting up HubSpot so that they can access the information to enhance Marketing Operations over and over, in the easiest way ever.
We explore how the adoption of AI and Large Language Models (LLM) is transforming CRM.
We will see the benefits in terms of productivity, error reduction, improved data quality, and a more personalised customer experience.
We also look at the impact of AI on different business functions such as Marketing, Sales and Customer Service, with a focus on Hubspot AI as an example of successful integration of AI in CRM software.
