The Future of Loyalty in the Data Era.
Increasingly sophisticated and personalized customer experiences, guided by data-driven decision models and predictive trends. This is how loyalty processes are…
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Highlighting the essentials
The best of the things that matter. At the center of change: analysis, method and experiences on CRM, HubSpot, marketing, sales, AI, data analytics and customer experience.
Best of the things that matter
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AI and Data in Insurance. How AI and the exploitation of data can stimulate growth in the insurance sector
2023 will go down in history as the year in which AI has become a mainstream topic. While on the one hand, the use of artificial intelligence solutions dates ba…
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How Employee Experience (EX) affects Customer Experience (CX)
Employee experience – the set of perceptions that an employee has of the company in their experience working – is a crucial concept for various aspects of busin…
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Purchase Regret in B2B Digital Purchases
At the beginning of this year, Gartner published a study for CSOs, incorporating data and aspects that should not be underestimated in the B2B sales process. Am…
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Assisting Customers: A Hybrid Approach in Customer Service
In a survey conducted by the AI LAB research center at IULM University in 2020, involving a sample of 230 Italian companies across 6 different sectors, there wa…
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Business Personas: Strategies and Resources to Understand Tomorrow's Customers
Companies that have implemented Business Personas have recorded conversion rates 10% higher. We have transitioned from the homogen…
Who is and what does a Sales Representative do today?
A strong operational capability is a priority for all businesses that have sufficiently planned their business strategies. However…