CRM Impact

The Digital Customer Experience in B2C

Building ways to success: new models for engagement, conversion, and retention in the B2C Customer Experience.

Promoted by Exelab

21 May 2024

Milano

Starting from the analysis of new engagement, conversion and retention models applied in the B2C environment, we will analyze experiences, insights, winning strategies, successful case histories and best practices implemented by participating companies, with the aim of understanding how the consumer has changed with digital transformation and redefining the future of CRM from a strategic and technological point of view.

WHO

Moderator

Angelo Di Gregorio

Full Professor of Management @ Università di Milano-Bicocca

President @ Società Italiana di Marketing

Director @ CRIET

Event's Speakers

Barbara Rossi

Global Head of CRM

@ Woolrich

Hossein Moghaddam

Digital Experience Manager - CRM Lead,&amp;amp;amp;amp;amp;nbsp;Italy

@ Acceleration

Fiammetta Grassellini

CRM Manager

@ Collistar

Tiziana Bonasia

CRM &amp;amp;amp;amp;amp;amp; Business Analysis Specialist

@ Collistar

Francesco Miglietta

Head of Innovation

@ ConTe.it - Admiral Group

Fabiana Lo Sicco

Data Protection &amp;amp;amp;amp;amp;amp;amp; Security Manager  

@ Deloitte Risk Advisory

In an era of unprecedented evolution, the relationship between companies and customers is at the center of a radical transformation. An increasingly dynamic and customer-driven marketplace, where CRM supported by artificial intelligence (AI), big data, and automation enables brands to offer one-to-one personalization at scale and in real time.

CRM Impact aims to explore this evolving scenario to understand-in an open and dynamic panel discussion led by moderator Angelo Di Gregorio-how the consumer has changed and how emerging technologies and new digital experiences are redefining the role of CRM.

WHEN

Time

21 May 2024

from 6:30 PM

WHERE

location

Location

COPERNICO Isola for S32, Via Filippo Sassetti 32, 20124 Milano

WHAT

microphone

Welcome and Registration

6:30 PM - 7:00 PM

microphone

Roundtable Discussion and Debate

7:00 PM - 8:00 PM

microphone

Light Dinner and Networking

8:00 PM - 10:00 PM

Featured Video

Gallery