EventsCRM Impact
The Digital Customer Experience in B2C
Building ways to success: new models for engagement, conversion, and retention in the B2C Customer Experience.
- When
- Where
- Milan
- Status
- Past event
Starting from the analysis of new engagement, conversion and retention models applied in the B2C environment, we will analyze experiences, insights, winning strategies, successful case histories and best practices implemented by participating companies, with the aim of understanding how the consumer has changed with digital transformation and redefining the future of CRM from a strategic and technological point of view.
WHO
Moderator
Angelo Di Gregorio
Full Professor of Management @ Università di Milano-Bicocca
President @ Società Italiana di Marketing
Director @ CRIET
Event's Speakers
Barbara Rossi
Global Head of CRM
@ Woolrich
Hossein Moghaddam
Digital Experience Manager - CRM Lead
@ Acceleration
Fiammetta Grassellini
CRM Manager
@ Collistar
Tiziana Bonasia
CRM & Business Analysis Specialist
@ Collistar
Francesco Miglietta
Head of Innovation
@ ConTe.it - Admiral Group
Fabiana Lo Sicco
Data Protection & Security Manager
@ Deloitte Risk Advisory
In an era of unprecedented evolution, the relationship between companies and customers is at the center of a radical transformation. An increasingly dynamic and customer-driven marketplace, where CRM supported by artificial intelligence (AI), big data, and automation enables brands to offer one-to-one personalization at scale and in real time.
CRM Impact aims to explore this evolving scenario to understand-in an open and dynamic panel discussion led by moderator Angelo Di Gregorio-how the consumer has changed and how emerging technologies and new digital experiences are redefining the role of CRM.
WHEN
Time
21 May 2024
from 6:30 PM
WHERE
Location
COPERNICO Isola for S32, Via Filippo Sassetti 32, 20124 Milano
WHAT
Welcome and Registration
6:30 PM - 7:00 PM
Roundtable Discussion and Debate
7:00 PM - 8:00 PM
Light Dinner and Networking
8:00 PM - 10:00 PM
Gallery
