Nicola Giuchi - CEO at Cambiobike
The company and the project were created to develop and offer products and services dedicated to electric bicycles.Launched in April 2021, with the creation of the first Italian platform for online e-bike purchase, Cambiobike enables a new biking experience, making state-of-the-art e-bikes accessible to everyone. This is made possible through payment solutions in small installments, with the option to keep, return, or exchange them for a new one after 12 or 24 months.
The market for electric bicycles experienced a growth rate of 145% between 2019 and 2020, and is projected to reach an additional 100% growth by 2026.
This rapid market growth presents both opportunities and challenges for Cambiobike. The company has chosen to have full control over the customer journey in order to provide a high-quality service to its customers and differentiate itself from competitors.
The main challenge was to make a complex model scalable while maintaining the quality of the service offered.
They also required a qualified partner who could assist them in customizing the tool according to their specific needs, implementing it, and providing training for their staff.
Customized pathways have been designed to meet the diverse needs of users, taking into account their comfort level with technology while ensuring a high level of service.
Users can choose to receive step-by-step support throughout the entire purchasing process or manage the process independently in just a few minutes, including any financing requests.
of the company staff
The Exelab team assisted Cambiobike in
Highly integrated platform
In just 3 months, the company was able to launch the new business with a highly integrated platform using HubSpot as the central system.
Exelab developed centralized functionalities within HubSpot to track and monitor performance continuously. This included managing and tracking the entire business process from lead acquisition to product delivery and post-sales support. They also implemented innovative customer portfolio management techniques to improve efficiency in customer contact.
Furthermore, Exelab handled marketing assets such as landing pages, email campaigns, and SMS communication. They mapped out workflows, enabled real-time order management, and constantly monitored customer feedback and sentiment.
By leveraging the capabilities of HubSpot and Exelab's expertise, Cambiobike was able to establish a robust and streamlined system that supported their online business operations effectively.
Inoltre, il processo di acquisto di Cambiobike prevede diverse modalità di finanziamento e la possibilità di sfruttare convenzioni con il gruppo Unipol. Entrambe queste caratteristiche hanno richiesto lo sviluppo di funzionalità evolute e una profonda integrazione con il CRM.
Thanks to integration across all departments, HubSpot now supports marketing, sales, and customer service activities, as well as managing every aspect of post-purchase processes.
Using HubSpot's CMS, Exelab has built a user-exclusive area from scratch, and data analysis dashboards have been created to provide Cambiobike with a clear overview of performance. Everything has been designed to converge in HubSpot, including financing management and delivery processes, marketing campaign management and analysis, and administrative tasks through technological integration between the ERP and CRM systems.
E-commerce has been fully integrated so that any information related to the sales process can be analyzed and managed directly in HubSpot. Exelab has contributed to the design and optimization of sales processes, implementing them in HubSpot. This has facilitated and maximized sales operations while ensuring a smooth and seamless purchasing journey for users.
Even customer service and post-sales support activities have been integrated into HubSpot, allowing operators to manage them directly within the platform. This is facilitated by the complete integration of telephone systems as well. Proudly, today, HubSpot is the beating heart of Cambiobike.
Andrea Carbone - COO at Exelab
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