For the fifth consecutive year, HubSpot has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms, ranking high in both “Ability to Execute” and “Completeness of Vision.”
Exelab is proud to announce that its partner, HubSpot, has once again been confirmed as a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms. This recognition underscores HubSpot’s ongoing commitment to innovation and excellence in helping businesses attract, engage, and retain customers through integrated marketing solutions.
The Gartner Magic Quadrant™ is a globally recognized research methodology designed to help business and IT leaders evaluate technology vendors in rapidly evolving markets. Specifically, the Magic Quadrant™ for B2B Marketing Automation Platforms assesses providers based on two primary dimensions:
This dimension evaluates vendor innovation, market understanding, and strategic direction. Gartner analyzes a provider’s capability to anticipate trends in marketing technology, incorporate AI and automation effectively, and translate insights into actionable tools for marketers. A high score identifies a visionary vendor capable of shaping the future of marketing automation.
This dimension measures the vendor’s capacity to deliver on its vision and meet customer needs. Evaluations consider product performance, platform reliability, scalability, customer experience, and operational maturity. A high score demonstrates a proven track record of helping organizations execute sophisticated marketing strategies and achieve measurable results.
Based on this analysis, Gartner classifies vendors into four quadrants:
The Marketing Hub, one of the key components of HubSpot's customer platform suite of solutions, plays a central role in achieving this result. It is the most comprehensive product on the market and offers all the tools designed to support marketers at every stage of the customer journey. Integration with leading advertising platforms for campaign creation and monitoring, lead generation support tools, integrated form and landing page management with a powerful CMS, email marketing management, AI-based conversational tools, agent usage and WhatsApp integration, and a powerful analytics tool. Marketing Hub enables companies to create personalized, impactful experiences at scale.
Recent advancements, including the launch of “The Loop,” an AI-powered playbook, have further strengthened HubSpot’s offering. This dynamic tool provides marketers with actionable guidance on optimizing campaigns, leveraging data insights, and delivering highly personalized content to their audiences. By integrating artificial intelligence with human decision-making, HubSpot empowers marketers to execute strategies that are both efficient and creative.
“Marketers need more than isolated tools—they need an integrated platform that combines AI intelligence with human insight. The Loop gives them the playbook, and Marketing Hub helps them execute."
- Angela DeFranco, General Manager of Marketing Hub at HubSpot
For Exelab, HubSpot's recognition as a Leader reinforces its position as a top-tier strategic partner for companies seeking to innovate and strengthen the effectiveness of their digital initiatives. As a HubSpot Diamond Partner, Exelab leverages the full capabilities of Marketing Hub to help clients design and implement high-performing marketing strategies. This acknowledgment validates Exelab’s approach in combining technology, strategy, and creativity to deliver measurable results and highlights the value of working with a partner that has deep expertise in the HubSpot ecosystem.
For businesses looking to enhance their marketing capabilities, HubSpot’s Marketing Hub, together with expert guidance from partners like Exelab, continues to stand out as a leading solution—offering the scalability, automation, and personalization needed to succeed in a rapidly evolving digital landscape.
For more information, please refer to the full Gartner® Magic Quadrant™ 2025 report for Marketing Automation here.
Exelab is a leading system integrator specializing in the development of integrated technological solutions to improve the user experience, whether for customers or company employees. With strategic partnerships that include HubSpot, AWS, Databricks, and Twilio, the company specializes in the implementation of complex projects for the enterprise world, ranging from CRM to marketing automation, omnichannel solutions, and artificial intelligence. The company's mission is to bring the best technologies to the heart of large companies, promoting innovation focused on business objectives. Exelab's strategy is based on three main pillars: bringing a lean approach to technology in the enterprise world; maintaining a very high level of specialization and operational excellence; and delivering high-impact projects. Since its inception, Exelab has consistently invested in proprietary technologies aimed at improving its own efficiency and scalability for itself and its client companies.
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